About us

Welcome to THAT NEW LABEL! Here we create vibrant dazzling outfits ready to turn heads wherever worn. Be it your next festival, performance, costume, adventure or general day activity THAT NEW LABEL has your dream outfit covered.

A whole lot of love and passion, mixed with the highest quality fabrics sourced from around the world make up the various styles of THAT NEW LABEL including leggings, halter tops, hoods, reversible capes, harem pants, bodysuits and much much more.

Launching in May 2015 THAT NEW LABEL took on the Melbourne Festival circuit and is currently also stocked in The Pixie Collective (Melbourne). Here on our website you can find a whole arrangement or vibrant and sparkly items to brighten up your festival wardrobe.

Our signature vibrant psychedelic prints are designed by Ashley in the Melbourne HQ before being made into limited edition pieces, ready to tear up the dance floor. Why limited edition you ask? Because if you are anything like us, you don’t want to be wearing the same thing as everyone else is wearing. Attending festivals our self, we know you want comfort and quality, so we road test the designs to bring you amazing quality and design which we expect our self.

We love being individual at THAT NEW LABEL and know that you might want your own custom gear to dazzle the dance floor in. We love custom orders! THAT NEW LABEL collaborated with Camp Anita Cocktail at Burning Man 2015 to bring 200 pairs of photo collage leggings to life. The perfect keepsake from any event! You can read more about this on the THAT NEW LABEL blog and email thatnewlabel@gmail.com to get the ball rolling on your custom dream piece.

Each piece is hand designed and made in Melbourne. Thank you for supporting local fashion, as we will see you on the next dance floor. Want to keep up to date with whats going on and all the new releases? Sign up to our Mailing list and following THATNEWLABEL on Instagram and Facebook



P.S We love nothing more than seeing your adventures! #thatnewlabel @thatnewlabel


 Ready for Distrikt (Melbourne Party)